What Pinterest is and how to Use it Effectively

Chances are you’ve heard of Pinterest. But maybe you’re not sure exactly what it is? Simply put, Pinterest is a social networking site that uses theme-based pages and images that users can share and collect. It’s become massively popular since starting in 2009. In May 2012, estimates placed the number of Pinterest users are 11.7 million, which is quite impressive considering the short lifetime of the site.



How does it work?

Well, once you’ve registered (a simple process of using your e-mail address), you can then create a ‘board’. Your page is the board on which you can attach or ‘pin’ images and designs to. Think of it as a tool to expand your creativity, with lots of social media functions included you can use to share your ideas. Your boards are only limited by your imagination. Everything from home design and fashion to technology and web design can be given their own page.


Of course, it wouldn’t be a social site if you don’t have anyone to share things with. Much like twitter, you can ‘follow’ specific people or boards. This way, you can keep up to date with the latest images and pins that appear. If you like a pin you’ve seen, you can then ‘repin’ it somewhere else such as your own boards.

To really take advantage of Pinterest and generate as much interest in your own board, it’s important to update regularly. Much like a blog, if you keep the content fresh, more followers are likely to recommend you to others.

It’s also a good idea to engage with your followers. If they comment about a particular board or pin, then strike up a conversation about your influences and inspirations. Follow those people also and increase your network.

Although primarily a visual social website, don’t forget the power of the written word. Each board and pin has to have a description. By using unique and interesting titles and descriptions, you are further increasing the chances of getting them noticed. Be as specific as possible. For example, you have a board titled ‘A shop we visited in Tokyo.’

It  might be much more beneficial to describe it as ‘Amazing and quirky shop we came across in Shinjuku, Tokyo’  By making your descriptions more unique, they stand a better chance of being hit upon during searches.

pinterest traffic

Author Bio:

Rachel Hurley writes for Appliances Online. She lives in the UK and likes Jazz, Interior Design and the Android operating system.

{Images courtesy of Pinterest}

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