An increasing variety of smaller Android tablets are all set to add more consumers and challenge Apple’s status quo that has been undeterred since iPad’s launch back in 2010.
iPhone and iPad production and shipment are going to keep accelerating at amazing rates, but rival Samsung and the rest have their eyes on countering Apple through an amalgamation of marketing nous, enhanced variety and quick technological adoption.
And while rivals begin to stand up and be counted there is an increasing perception that Apple could lose the competitive edge. This assertion has taken its toll on Apple’s shares as well that have plummeted by nearly 33 percent since striking their apogee in September.
The fluctuating market numbers hogs the interest of our Android, who has for long predicted a turnaround in fortune in favour of Android in the tablet war.
iPhone going down the BlackBerry route?
It might be a little over the top skepticism but there are noises comparing Apple to Blackberry citing iPhone’s defensiveness facing Samsung’s aggressive devices. Customarily as soon as the makers of handsets fall out of favor and lose their flavor their fall is further and steeper than one expects.
Shipments of iPads are being forecasted to form nearly half (46 percent) of the tablet market in 2013, which would be a fall from last year when it was slightly more than half (51 percent).
Android devices are going to increase their share in the market this year to 49 percent from 2012’s 42 percent.
Kindle of Amazon.com Inc and Nexus 7 tablet of Google made massive breakthroughs with consumers in 2012. November saw Apple launch its own plunge into smaller tablets courtesy of the iPad mini.
The screen size of every second tabled shipped during the current quarter was less than eight inches.
Apple’s decelerating revenue growth
In February this year, Hewlett-Packard Co announced Slate 7 tablet’s launch, which is Android powered. It’s a clear statement of intent from the company that is endeavouring to expand itself and come out of the diminishing personal market into the mobile market.
It is predicted that Apple’s revenue would increase by around $26 billion during the fiscal year that would end in September. This predicted revenue would be slightly over half of 2011’s $48 billion hike.
Here one needs to underscore the rising mobile opportunity for both Apple and the competitors considering how IDC has increased the 2013 tablet shipment prognostication to 190.9 million units, which is a massive increase from its previous prediction of 172.4 million units.
In 2012, tablet shipments around the globe rose to 128.3 million units, a prodigious increase from the previous year’s 72 million. Considering the realm of the smartphone market that touched 545 million units in 2012, Apple already lags behind Samsung.
Samsung in all likelihood is going to sell at least 290 million smart phones in 2013, which would be a 35 percent rise. The smartphone shares of Apple are forecasted to touch 180 million in 2013, which would be a 33 percent increase. Windows 8 tablets of Microsoft are believed to increase their share by around 1 percent. Tablets that have the Windows RT OS would not be able to increase their share above the 3 percent mark in all likelihood.
The numbers clearly reflect that even though Apple’s rise is steady, the precipitous ascent of Android devices could pose a daunting challenge for Apple. It wouldn’t surprise neither our Android spy nor our iPhone spy if iPhone lags behind Android devices this year.
Author Bio: Jessica loves to read and write tech blogs. She has a keen interest in web marketing, internet based technologies and security issues. She blogs at MobiStealth and tries to write helpful articles whenever she can related to new changes in technology. You can find more information about mobistealth here.