Essential Film Elements: The Three “P”s of Video Production

Video production, more prevalent in present day society for personal and commercial purposes, demands pre and post-production work aside from the rigorous needs of immediate taping.  The three ‘p’s’ of production, pre-production, production, and post-production, navigate novice to expert videographers along, helping in taking raw footage and ending in final product.



Like any piece of content destined for the masses, video production demands premeditated purpose and orchestration.  Unlike written text, multi-sensory video production warrants nuance attention.  For example, actors regard not only what’s written in the script but suggested tone and delivery as well.  A bevy of pre-production scripting, set arrangement, and actor-related decisions are addressed in this phase of production.

The pre-production phase is where visions start forming on paper, finely described to meet the demands of video, where sight and sound quality dictates viewer reception and effect.  Additionally, engineers and workers check equipment, ensuring smooth success of the production phase.


Experts and those with years experience agree, the production phase becomes the easiest.  Because good planning and post-production augmentation makes the phase appear easy and seamless, especially when done right.  Above all, executives and freelancers track time associated to production.  Agency workers and freelance experts charge high wages for specialized attention.  Therefore, it’s important to ensure realities of production align with projections conjured in the pre-production phase.


Post-production takes the greatest amount of time, especially for those with little or no experience in waging and producing video.  Post-production involves editing, marketing preparation, and immediate-to-post-release of production plans.  For major brands, Web sites need prepping, logos need modifying, and several elements of branding need aligning.  For smaller brands, post-production also involves measurement of impact and a grasp on the return on investment.

While smaller brands, growing in online awareness, understand consumers’ preferences for multi-sensory information, limited budget impedes video implementation, but an expanding library of free online resources and applications suit commercial efforts well.  A number of YouTube stars have emerged using little more than Internet connections, YouTube accounts and hand-held cameras.

While nothing more than a camera within one’s iPad is needed to broadcast live on the Internet, experts urge novices explore professional options, like buying quality video cameras rather than use smart phones for personal and commercial productions.  Still, a surprising number of ‘amateurs’ gained online fame and offline dollars for serious to not-so serious ventures.  YouTube hosts a program, offering financial reward to those affixing advertiser information on their popular channels and new releases; those with popular accounts host hundreds of thousands of followers.

The length and nature of each phase of production varies per production. If you are going to be using YouTube to host videos, be aware of the restrictions on video lengths. This is particularly important if you want your videos to be shared as not all YouTube users will have access to director’s accounts. Shorter videos are more user friendly to viewers who use video downloaders such as YTD. So you may need to consider splitting larger videos into smaller parts.


Tailor endeavors to specific needs.  For example, a commercial plumber, wanting to raise greater awareness about services, may spend a lot of time on the pre-production phase, planning commercials destined for a Web site, but once the ‘blueprint’ constructed, may spend one day taping.  Contrarily, a marketing firm, offering video as a service, may host ongoing video ventures and needs, showing rather than telling viewers about its available in-house resources.  The nature of production depends on the intention and goal; shape it to exact needs. Make sure you remember to respect IP when using third party material.

Author Bio: 

Steven Young has always enjoyed making his own videos. He now likes to share what he has discovered while filming by posting his articles online.

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